Click here to register.

Do you have a vested interest or work in Florida's adventure travel industry?  If so, you're invited to join your local adventure travel friends and colleagues for a casual AdventureConnect networking event at the start of Florida Huddle. 

Enjoy fresh coffee and refreshments while you learn more about the Florida Adventure Travel Network (FATN) and mix and mingle with fellow adventure travel professionals. You do not need to be registered for Florida Huddle or Florida Encounter to attend this free AdventureConnect event, but do need to register here.

Do you need more time to set-up? Please contact conference staff to make arrangements for early access.

Educational Session eligible for CMP credits and powered by PCMA. 

Tammy Moore, VP Learning & Professional Development, PCMA

In today's competitive tourism and meetings landscape, the difference between thriving and surviving lies in your ability to move beyond transactional relationships to become a true strategic partner. This dynamic keynote session will transform how you approach client relationships, whether you're a meeting planner working with stakeholders or a destination professional serving the meetings market. Drawing from extensive research and real-world insights gathered from focus groups with meeting professionals, this session provides a proven framework for elevating your role from someone who simply fulfills requests to a trusted advisor who drives measurable value and long-term success.

Learning Outcomes:

• Recognize the fundamental differences between order-taking and advisory approaches in client relationships
• Utilize a practical, step-by-step methodology for demonstrating and measuring event value
  Implement proven techniques for positioning yourself as a strategic partner rather than a vendor
• Develop authentic connections that lead to repeat business and referrals
• Apply real-world findings from PCMA's extensive planner research to enhance your approach

CMP Credits: 1.5 hours
Presenter: Tammy Moore, VP Learning & Professional Development, PCMA

Join us as Visit Orlando kicks off Florida Huddle and Florida Encounter with an unforgettable Block Party at Live! at The Pointe. Experience the vibrant energy of Orlando with fun entertainment, live music, and a taste of the city’s diverse culinary scene, all in one exciting destination. Enjoy delicious food & drinks, and plenty of surprises as Orlando welcomes the world for an evening of networking and connecting. Immerse yourself as you get a taste of what makes Orlando Unbelievably Real!

Bus transportation will start at 6:15 pm and will loop continuously until 11:15 pm.

Buses will do continuous loops until 11:15 pm.