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Florida Encounter

February 2 - 4, 2026 | Hilton Orlando | Orlando, FL


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Florida Encounter 2026 - Tentative Schedule of Events

7:30 am - 5:00 pmOrlando Ballroom Pre-Function Area

Registration & Information Desk Open

Misc.
8:00 am - 9:00 amOrlando Ballroom

Breakfast on the Tradeshow Floor

Networking & Activities
9:00 am - 12:00 pmOrlando III & IV / Orange Ballrooms

Appointments

Appointments
12:00 pm - 2:00 pmOrlando Ballroom I & II

Lunch, Entertainment & Keynote Session, hosted by Visit South Walton

Networking & Activities

Keynote Entertainment Session: The Mind Magic of Guy Bavli

Prepare to be amazed as Guy Bavli, internationally renowned mentalist and corporate entertainer, takes the stage for a keynote session that blends mind magic, psychology, and intuition. With a career spanning over 40 years, Bavli has captivated audiences from Fortune 500 companies to primetime television, performing science-defying stunts and custom-designed shows around the globe. Headlining performances in Las Vegas, Bavli brings a unique blend of entertainment and insight. Don’t miss this unforgettable experience that promises to inspire, astonish and engage!

From Order Taker to Trusted Advisor: Maximizing Event ROI in Today's Market
In today's competitive tourism and meetings landscape, the difference between thriving and surviving lies in your ability to move beyond transactional relationships to become a true strategic partner. This dynamic keynote session will transform how you approach client relationships. Drawing from extensive research and real-world insights gathered from focus groups, this session provides a proven framework for elevating your role from someone who simply fulfills requests to a trusted advisor who drives measurable value and long-term success.


Learning Outcomes:

  • Recognize the fundamental differences between order-taking and advisory approaches in client relationships
  • Utilize a practical, step-by-step methodology for demonstrating and measuring event value
  • Implement proven techniques for positioning yourself as a strategic partner rather than a vendor
  • Develop authentic connections that lead to repeat business and referrals
  • Apply real-world findings from PCMA's extensive planner research to enhance your approach
  • CMP Credits: 1.5 hours
2:00 pm - 4:30 pmOrlando III & IV / Orange Ballrooms

Appointments

Appointments
4:30 pm - 5:30 pmFountain Plaza

Networking Reception, hosted by Punta Gorda/Englewood Beach VCB

Networking & Activities
5:30 pm - 11:00 pmOrlando

Open Evening & Supplier Events

Networking & Activities